Shoppers were wowed as a popular fashion brand opened its new atria Watford location this morning.

Zara closed on February 19 so that the business could move its stock from its previous unit to a new one twice the size.

The new-look location is now open to customers and the shopping centre has shared a tour of the inside via social media.

It said: “Step into the world of fashion with Zara at its new location. Explore the newest collection today, now available for you to discover.”

Comments from shoppers under the post on Instagram included "it looks amazing" and "yipee".

According to atria owners Global Mutual, the decision to expand Zara’s offering in the town “reflects the strong performance of Zara’s existing store at the centre, as well as the strong relationship we’ve built with the team”.

The retailer has signed a 15-year lease on the unit, which spans across the upper mall and mezzanine floors, opposite H&M. It will be open from 9am to 6pm each day, except for Sundays when it will open from 11am to 5pm.

The Spanish fashion chain stocks its own house-brand of women’s, men’s, and kids’ clothing, shoes, and accessories.