A business has unveiled plans for a new store in atria Watford — launching with Black Friday offers.

Kitchen supply shop ProCook will open its newest location in the town’s shopping centre on Thursday, November 23.

Specialising in cookware, kitchen knives, tableware, and bakeware, the company has existing outlets in Wembley and Hatfield but none nearer to Watford yet.

As part of the launch, it will be gifting goodie bags worth £50 to the first 30 customers to visit on the Saturday (November 25) and one will contain a £100 “golden ticket” voucher to spend in store.

With Black Friday being just one day after the launch, ProCook highlighted that its offers will be underway to coincide with the opening.

Other upcoming atria Watford stores set to open before the end of the year include Poundland and Dunelm, while Zara is set to double the size of its Watford offering in 2024.