A kitchen shop has opened in atria Watford this morning — with its biggest deals set for the next two days.

The kitchen supply shop shared some photos of the store and team today to coincide with the first day in the shopping centre’s Unit 7, on the lower mall level.

There are a range of Black Friday deals, such as gifting goodie bags worth £50 to the first 30 customers to visit on Saturday (November 25), with one containing a £100 “golden ticket” voucher to spend in store.

Watford Observer: A look inside ProCook.A look inside ProCook. (Image: ProCook)

ProCook retail director Andy Kerr said: “We firmly believe in the value of physical retail stores, so we’re thrilled to open our 60th ProCook store at atria Watford.

“Ahead of the festive season, our team are dedicated to bringing a fantastic in-store experience at our Watford store to anyone who loves cooking at home.”

Watford Observer: The ProCook team.The ProCook team. (Image: ProCook)

Specialising in cookware, kitchen knives, tableware and bakeware, the company has existing outlets in Wembley and Hatfield, but this is the first venture into Watford.

It is open 9am to 6pm, Monday to Saturday, and 11am to 5pm on Sundays.

Atria Watford’s manager, Global Mutual, added it was “delighted” to have the business launch in the centre.

Watford Observer: ProCook in atria Watford.ProCook in atria Watford. (Image: ProCook)