A new business has opened in atria Watford this morning, between Vision Express and Dunelm.

My Avataar, which offers personalised products including prints, mugs, tablemats, and t-shirts launched as a stall in the shopping centre’s upper mall at 9am today (November 27).

Customers can place their orders in person or online and then pick them up or have them delivered. Visiting the atria Watford location will allow them to feel the quality of the materials used before making an order.

Watford Observer: My AvataarMy Avataar (Image: My Avataar)Owner Sarita Menon highlighted that My Avataar’s products will help locals find the right gift ahead of Christmas.

“These days personalisation is actually a really niche thing,” she said.

“For Christmas gifts and birthday gifts, because it’s got your creativity and design, I think customisation makes them better than any of the off the rack ones.”

Watford Observer: My AvataarMy Avataar (Image: My Avataar)The business owner added: "Whether its a special occasion or just a spontaneous gesture, My Avataar is your partner in making every moment unforgettable."

Orders from the personalisation boutique will be ready to pick up within seven working days.

The opening follows a raft of other business launches in atria Watford ahead of Christmas including Rituals, Footasylum, and ProCook. Dunelm and Poundland are among those still to come in the next weeks.