Shoppers have praised the arrival of a luxury womenswear brand in Watford.

Hobbs London launched its 78th store in the atria shopping centre earlier this week.

The shop is now open to customers while the mall shared a tour of the inside via social media - showcasing a range of colourful dresses and tailored clothing.

A sign even encourages customers to ask the shop's stylists for outfit ideas.

Atria said the brand is "known for their elegant and feminine designs of exceptional quality, pop in to discover their latest arrivals and outfitting solutions".

Watford Observer: The luxury womenswear brand is the latest addition to atria.The luxury womenswear brand is the latest addition to atria. (Image: Watford BID)

The news was met joy from local shoppers, as one commented "been patiently waiting" while another said they "cannot wait" to visit the shop.

Hobbs now has 78 branches nationwide and reportedly targets the “average woman between the ages of 20 and 40 interested in clothing”.

It was founded in Hampstead in 1981 and began as a shoe retailer.