An atria Watford business appears set to move into the former John Lewis unit “soon”.

Choice Fashion & Home Outlet currently has a High Street branch near M&S, but hoarding bearing its name has been installed inside the shopping centre's lower level.

It says: “Opening Soon. Choice Fashion & Home Outlet.

“Always up to 70% off High Street Brands. Shop Online at”

Watford Observer: Choice hoarding in atria Watford.Choice hoarding in atria Watford. (Image: Roderick Cutler)

Choice stocks discount fashion and homeware, including brand-name items.

Staff have confirmed that the existing store will be moving to a new location.


Finding a business able to take on the entire space John Lewis had formerly occupied proved a challenge after it closed in 2021, and so it was divided into separate units of varying sizes.

Watford Observer: Atria Watford.Atria Watford. (Image: Newsquest)

Dunelm and Poundland have already opened. In February B&M, Choice Discount, Peacocks, and Bonmarché were also announced for the space.