Atria Watford has released a video compiling its 10 newest additions.

The latest offerings, which the shopping centre said is giving “new year new me vibes”, range from cosmetics shop Rituals to sportwear specialists Footasylum.

It also showcases the likes of ProCook, which opened in the the lower mall in November, and boba tea chain Bubble CiTea, which launched in the upper mall.

Also in November, Martins Furniture & Flooring added a second branch to its original shop in St Albans Road.

Megastores Poundland and Dunelm Mill moved into the former John Lewis unit last year in December 2023.

F.Hinds returned to the town after leaving for 30 years. It had previously been the jeweller in Clements Department Store from 1969 to 1986.

Finecraft Jewellery also launched its second Watford branch ahead of Christmas after trading in Hatton Garden for 65 years.

Photogenic Digital Studio opened on January 12 and offers wedding and model photography, as well as various photo printing services.

New incoming stores

Yesterday (February 21), the shopping centre announced four new additions to the town’s shopping centre.

B&M, Choice Discount, Peacocks, and Bonmarché have been confirmed for the former John Lewis unit, which was divided up after it closed in 2020.

The 21,000-square-foot B&M store is set to open its own unit sometime this year, while Choice Discounts’ 5,000-square-foot store and a 10,000-square-foot combined Peacocks and Bonmarché unit are expected to open “in the second half of the year”.